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The Modern Fan Co.
Founded in 1997 by designer Ron Rezek in Ashland, Oregon, the company sells only contemporary ceiling fans. Its catalog includes DC-motor models, integrated LED light kits and hand-finished wood blade designs.
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The Modern Fan Co. at a glance
Founded in 1997 by designer Ron Rezek in Ashland, Oregon, the company sells only contemporary ceiling fans. Its catalog includes DC-motor models, integrated LED light kits and hand-finished wood blade designs. Also listed as Modern Fan Co.
Product categories
Typically specified for
At a glance
| Catalog | Current catalog → |
|---|---|
| Status | Active |
| Headquarters | Ashland, Oregon |
| Founded | 1997 |
| Country of origin | USA |
| Price tier | Premium |
| Website | modernfan.com |
| Availability | On the SESCO Ft. Lauderdale card |
About The Modern Fan Co.
The Modern Fan Co. was founded in 1997 by designer Ron Rezek in Ashland, Oregon and sells nothing but contemporary ceiling fans. The current range is built on DC motors with optional integrated LED light kits, hand-finished solid wood blades and, on some models, stitched leather. Architects and designers specify it when a fan has to sit in a modern interior without looking like a fan catalog afterthought.
Collections
| Ball | One of the founding families, including a flush-mount version for low ceilings. |
|---|---|
| Cirrus | Slim-profile family with a flush version, among the most widely specified in the line. |
| Arbor DC | 54-inch DC family with a flush variant, part of the wood and texture range. |
| LeatherLuxe DC | 54-inch DC fan with stitched leather detailing. |
| IC/Air2 and IC/Air3 DC | 56-inch designer series in two- and three-blade configurations. |
| Torsion | 52-inch model with LED, one of the current sculptural designs. |
| Pensi DC | Long-running designer model, damp listed. |
| Ambit DC | Recent family including a flush-mount DC version. |
What you get for the money
Premium pricing for a single-category specialist. The warranty structure is the clearest statement of what you are buying: lifetime on dry-location motors, ten years on damp-location motors, three years on light kits, and one year on component parts, finishes and wall and remote controls. That is a longer motor commitment than most decorative fan brands publish.
Where it gets used
Contemporary and mid-century residential interiors, lofts and open-plan great rooms, and light commercial spaces such as restaurants, offices and clubhouses where the ceiling is exposed and the fan is visible. The flush-mount versions of Ball, Cirrus and Arbor are the answer for eight-foot ceilings. Covered porches and lanais are workable with the damp-listed models.
Specifying notes
The critical detail for Florida: Modern Fan's outdoor models are listed as Suitable for Use in Damp Locations, and the company's own installation documentation states explicitly that they are not rated or intended for wet locations - so a roofed, weather-protected position only. The same documentation warns that a damp rating is not an assurance of finish durability and recommends preventative maintenance in coastal or humid environments, which is a straight answer worth repeating to any waterfront client. DC-motor fans use the supplied remote or wall control; do not substitute a generic fan speed controller.
How it compares
| Minka-Aire | Broader styling range at lower cost, with a published coastal-grade fan line. |
|---|---|
| Casablanca | Premium Hunter line with limited lifetime motor warranty and a deeper outdoor range; more traditional styling. |
| Visual Comfort Fan Collection | Formerly Monte Carlo; designer styling across a wider aesthetic range. |
| Big Ass Fans (Haiku) | Higher price, engineering-led, stronger on airflow performance data and smart control. |
Common questions about The Modern Fan Co.
Is The Modern Fan Co. good quality?
Yes. It is a specialist brand with DC motors, hand-finished solid wood blades and a published warranty of lifetime on dry-location motors and ten years on damp-location motors.
Who represents The Modern Fan Co. in South Florida?
I do not represent this line, so it sits in this index for reference. The manufacturer will point you to the agency that covers Florida. If you are working on a job here and want a comparable fixture from a line I represent, send me the type and I will put an alternative in front of you.
Does The Modern Fan Co. have a warranty?
Yes. The company's own documentation states lifetime coverage on dry-location motors, ten years on damp-location motors, three years on light kits, and one year on component parts such as switches, capacitors and blades, on finishes, and on wall and remote controls.
Can I use a Modern Fan outdoors in Florida?
Only in a covered, weather-protected position. The company's documentation states its fans are rated for damp locations and are not rated or intended for wet locations, and it specifically recommends preventative maintenance on finishes in coastal and humid environments.
Is The Modern Fan Co. made in the USA?
The company is based in Ashland, Oregon and was founded there in 1997, but its fans are not represented as US-manufactured.
Modern Fan vs Casablanca - which should I pick?
Modern Fan for strictly contemporary design and a specialist's motor warranty. Casablanca for a wider outdoor range, more traditional and transitional styling, and Hunter's limited lifetime motor warranty.
Related manufacturers
Quoting The Modern Fan Co.?
Pricing on this line comes from the agency that holds it — the rep directory shows who that is. Send me the project anyway if you want a read on the fixture before you specify it.
Request a Project Quote Call 786-395-1222Manufacturer
Building outside South Florida? The Modern Fan Co. publishes its own representative locator — use it to find the agency holding the line in your territory.
Why ask me about it
Thirteen years in lighting in this market, most of it on the distribution side and now on the rep side of the desk. I know which lines hold a spec, which ones slip on lead time, and what the substitution is going to be when value engineering starts.
More lines in the index
Also in the index: Westinghouse Lighting · Quorum International · Propel Air Fans
Ask me about The Modern Fan Co.
Not ready for a full quote? Ask the question — whether the line holds a spec, what the lead time looks like, or what I would put up as an alternative. I usually come back the same business day.
Or call 786-395-1222, Monday to Friday, nine to five. If you have drawings or a fixture schedule to attach, use the quote form instead. For a whole project I handle fixture takeoffs, submittals and procurement across the line card.